Boost your know-like-trust factor to gain loyal fans, clients, and supporters.
You probably don’t know this about me…
I LOVE superhero comics. Moreover, I love Marvel superhero movies!
✅ Iron Man
✅ Spider-man
✅ Ant-Man
✅ Captain America
✅ Black Panther
🙋🏾Yes, please!
When watching a Marvel movie, I can block out this world for a couple of hours and enter one filled with exceptional beings with superhuman abilities who fight for justice.
My mom instilled a strong sense of integrity and justice in me and my brother. She’d say over and over again, “Do the right thing because it’s the right thing to do.”
But my dad introduced me to superheroes!
Every time I see a new Marvel movie, I feel closer to my dad, and it gives us something to chat about besides family drama in our monthly phone calls.
✨ Food for Thought: You are the superhero of your story.
Outdated content marketing advice insists that you always frame your content around your client’s needs. 🙄
While it’s important to understand your client’s challenges, frustrations and needs to craft solutions that solve their issues, you must also create a bond of trust.
💡 Potential clients won’t trust you if they don’t know you.
This year’s content creation trend to implement: Infuse your content with engaging stories that teach your audience something unique about YOU.
Or you can share a relatable challenge you’ve overcome and the lessons you’ve learned.
📚 Your task this week: Create or update your website’s About page or create a blog post, video reel, or podcast episode introducing (or reintroducing) yourself to your audience.
Your audience will appreciate learning something new about you, and you’ll deepen your know-like-trust factor.
Hey, are you a boss lady craving community, content creation support, encouragement, and easy-to-follow resources? This month, we’re tackling brand messaging and content planning in a 5-week Content Challenge. Join us!
Boss Squad content challenges and community events offer clarity, positive mind shifts, and prompts that help you publish value-aligned content for your business or passion project. Join to activate your creative content superpowers: BossSquadHQ.com 💥
