You love to write, so “Start a blog,” they said…
“Starting a blog is a fun way to earn passive income,” they said…
“It’s easy to create a successful blog,” they said…
If only creating a successful blog was as easy as what they said.
Many components contribute to a blog’s success:
- choosing a well-designed and mobile-friendly blog theme
- broadening functionality and site speed with must-have plugins
- clear and concise navigation
However, you must write engaging blog posts to have a successful blog. How?
Write Boss Blog Posts
Learn how to write engaging posts as your blog’s secret weapon.
Before you publish your next blog post, ensure it contains the following key details: your why, who you’re writing to, the format (what), and how you’ll address them.
- Be clear with your “Why” or the purpose of your post.
- Who is your reader?
- What will you share?
- How will you address your audience?
Let’s examine the four key blog post components in detail:
➡ Why
Determine the goal/purpose or the point of your post.
Ask yourself, What’s my message? How does my post benefit my reader? Does your post aim to:
- teach & guide
- Inspire & Support
- empower & encourage
- engage & build trust
➡ Who
Specifically, who will benefit from your post? How proficient are they with the content of your blog post?
Define your audience (and be specific):
- Demographics: Women 35-65 yrs young
- Industry: Health & Wellness | Personal Growth | Career Development | Intentional Living
- Archetype (or Avatar): Busy boss ladies, creative professionals & solopreneurs, bloggers & authors
- Skill level: Beginner to Intermediate
- Blast zone (target area or timezone): EST & PST
➡ What
What form will your content take in your blog post?
Types of blog posts:
- Personal essay (typically 1500-2000 words)
- Listicle or how-to article
- Product review or recommendation
- Podcast or video post
- Peer-to-peer interview
➡ How
How will you speak to your audience? What is your tone or creative voice?
- formal v.s. informal (i.e., a casual & conversational tone—talking with someone v.s. talking at them)
- smart
- vibrant
- optimistic
- sassy
The four essential blog parts highlighted above are the fundamentals for learning how to write engaging blog posts.
What’s next to ensure your blog’s success?
The next major part of creating a successful blog is planning and scheduling when & where to share content with your ideal audience.
A well-constructed and executed blog content strategy planner will go a long way in helping you to stay organized with several weeks or months of blog ideas so that you won’t find yourself chasing what to write and when.
